Have You Got a Big Backend?

Do you find yourself worn out by trying to attract new clients into your coaching practice? One obvious way to add stability to your coaching practice is to regularly engage in activities that bring new clients to your door. However, this is not the most effective... by a long shot.

Attracting new clients into your coaching practice can be one of the most time-consuming, energy-intensive and money-draining activities you can be involved in. Sure it needs to be done but you don't need to do this exclusively to build your own successful coaching practice.

So what's better?

Well, look a little closer to home. Look at the clients you already have in your coaching practice. You've already taken the time, effort and expense to bring them to your door. You've built a relationship with them such that they trust you enough to do business with you. Ask yourself: what else can you be offering them?

This is a crucial concept known as the backend. This is what you sell to clients after they come into your coaching practice.

Here are a few examples:

You have a client who comes into your coaching practice for a month. You upgrade them later to a 6 month coaching program that deals with specific areas of their life.

You have a client who initially comes to you for coaching on a regular basis. You then deliver a seminars or teleseminars that deliver useful content for them at a fee. You win and they win.

You have a client who started coming to you for coaching. You find ancillary products and services that you know will be of benefit to them. For example, where appropriate, I offer some clients a Website Package so that they can have a competent presence on the Internet for their coaching practice.

The key here is to ask yourself the question below:

What else can you make available to your existing clients?

Here are some points to think about:

1. Your products and services - What products and services do you have that would be useful to your existing clients? What products and services could you add to your practice to give you more possibilities in this area?

2. Other's products and services - What products and services do you know of that would be useful for your existing clients yet are provided by others? Is there a way that you can ethically benefit from recommending these products and services?

3. Timeframes - Think of what your client needs before, during and after they come into your coaching practice. Are there any ways that you can increase the potential for transactions in your coaching practice during each of these timeframes?

I hope that this article has got you thinking about the possibilities you have for extending the number of ways that you can further stabilize your coaching practice from your existing clientele.

Remember that it is much easier to continue to do business with existing clients than it is to search for new clients and keep making small, one off transactions.

Shaun O'Reilly is the founder of Authentic Practice and works exclusively with coaches to help them to build successful coaching practices. He is also the author of The 5 Biggest Mistakes Coaches Make in Marketing and How You Can Avoid Them. To get your free copy just go to: http://www.authenticpractice.com/ Article Source: http://EzineArticles.com/?expert=Shaun_O'Reilly

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Economic Growth Continues - More Than 5.3 Million Jobs Created Since August 2003
On June 2, 2006, The Government Released New Jobs Figures – 75,000 Jobs Created In May. The economy has created about 1.9 million jobs over the past 12 months – and more than 5.3 million since August 2003. The unemployment rate fell to 4.6 percent – lower than the average of the 1960s, 1970s, 1980s, and 1990s.

The Economy Remains Strong, And The Outlook Is Favorable

Revised Report Shows Fastest Real GDP Growth In Two-And-A-Half Years. Real GDP grew at an annual rate of 5.3 percent for the first quarter of this year. This follows our economic growth of 3.5 percent in 2005 – the fastest rate of any major industrialized nation.

Productivity Increased At A Strong Annual Rate Of 3.7 Percent In The First Quarter.

Real Hourly Compensation Rose At A 3.2 Percent Annual Rate In The First Quarter.

Personal Income Increased At An Annual Rate Of 6.7 Percent In April. Since January 2001, real after-tax income has risen by 12.9 percent, or 7.3 percent per person.

Real Consumer Spending Increased At An Annual Rate Of 5.2 Percent In The First Quarter.

Employment Increased In 47 States Over The Past 12 Months Ending In April. Nonfarm payroll employment increased in 41 states in April.

Industrial Production Increased 4.7 Percent Over The Past 12 Months. Over the past 12 months, manufacturing production has increased by 5.5 percent.

President Bush Has An Aggressive Agenda To Keep The Economy Growing

This Week, President Bush Nominated Henry Paulson As Treasury Secretary. Paulson has an intimate knowledge of financial markets and an ability to explain economic issues in clear terms. For the past eight years, Paulson has served as Chairman and Chief Executive Officer of the Goldman Sachs Group, one of the most respected firms on Wall Street.

The President Has Expanded Tax Relief And Is Working To Make His Tax Relief Permanent. Two weeks ago, President Bush signed into law a bill that extends the tax cuts on dividends and capital gains. This legislation also contains an Alternative Minimum Tax (AMT) patch enabling millions of middle-income families to avoid paying higher taxes in 2006.

The President’s Tax Relief Has Helped Spur Growth By Keeping $880 Billion In The Pockets Of American Taxpayers. The Administration reduced taxes for every American who pays income taxes, doubled the child tax credit, reduced the marriage penalty, created investment incentives for small businesses, and put the death tax on the road to extinction.

Growing The Economy And Reducing The Deficit Depend On Controlling The Spending Appetite Of The Federal Government. Every year since the President took office, the Administration has slowed the growth of discretionary spending that is not related to the military or homeland security. The President's last two budgets cut discretionary spending that was unrelated to the military or homeland security, and we are on track to cut the deficit in half by 2009.

If The Emergency Supplemental Bill – Which The President Has Requested To Help Fund The War On Terror And Hurricane Recovery – Includes Non-Emergency Or Wasteful Spending Or Exceeds The President's Set Limit Of $92.2 Billion Plus Funding To Prepare Our Nation For A Pandemic Flu Emergency, He Will Veto It.

In The Long Run, The Biggest Challenge To Our Nation's Budgetary Health Is Entitlement Spending On Programs Such As Social Security And Medicare. We call on members of both parties to join us in a bipartisan commission to address this critical issue.

The President Will Continue Working With Congress To Restrain Spending In Other Ways, Including Passing A Line-Item Veto. A line-item veto would allow us to cut needless spending, reduce the budget deficit, and ensure that every taxpayer dollar is spent wisely – or not at all.