|
Top 10 Ways For Coaches To Get Clients
1. Determine where to find your potential clients
Where are your clients spending their time ? online and offline? Online, consider discussion groups, email lists and forums in which they may participate, as well as ezines and article directories they may visit. Offline there are magazines, meeting places, networking groups, special interest groups and exhibitions, to name but a few. Which of these choices best fit your target market? 2. Keep in touch, regularly
Once you've identified the best places to find your potential clients, make it a point to let them see you there often. A brief comment on a discussion forum weekly will keep you on their minds. Remember that short, regular contact is much better than long, irregular contact. 3. Write articles & distribute them to article directories
Research article directories and find out how they work. Select the ones that you like and try them out. A well-written article demonstrates your expertise with the specific problem your target market is looking to solve. As well, these sites encourage you to market your services in an "author resource box" at the bottom of the article (you can read my own "author resource box" below as an example). 4. Ask your clients what they need
There are an increasing number of ways to carry out research on your clients' wants and needs. Offline you can meet clients at events or call and ask what they need. Online you can use survey tools such as www.askdatabase.com or www.surveymonkey.com . 5. Create solutions that address those needs
Create special reports, e-books, articles, coaching programs or other resources that solve the specific problems of your target market. Come up with a strategy to give some of them away (to promote your services and paid resources) and sell some of them. Jo Losack of www.themagicofknowledge.com and Andrea Lee of www.multiplestreamsofcoachingincome.com are experts on product creation as a marketing strategy. 6. Use your free give-aways to generate a mailing list
Offer your website visitors (or people you meet offline) a free product in exchange for their name and email list. Use this list to have short, regular contact with your target market, to share your expertise (improving your credibility) and to promote your paid products and services. 7. Give talks in public
Find out where your target market meet offline, and offer your services as a guest speaker, keynote speaker or workshop presenter. In your talk, focus on the problems that they have told you about ? remind them about what pain this causes and introduce them to the solutions that you offer. 8. Generate PR
Submit your articles to the newspapers and magazines that your target market read. As well, contact the media with story ideas and see if they will interview you. 9. Join associations
What are the associations that are relevant to your target market and niche? Search for them online and join them. Go to their offline meetings. Offer yourself as a public speaker at their events, focusing on a problem that the target market experiences. Join their management committee. Get involved and get seen. 10. Get referrals
Ask your existing clients for referrals. There are many referral systems out there - check out Jay Abrahams' methods. Whatever referral mechanism you use, get it systematized. Your autoreponder may provide you with 'tell-a-friend' forms that can increase the size of your list. Conclusion
It's not just about being the best coach you can be. You need clients to coach! This article described 10 effective ways for you to get more clients ? which ones can you start applying today?
This article courtesy of http://www.certifiedlifecoach.org.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
Economic Growth Continues - More Than 5.3 Million Jobs Created
Since August 2003
On June 2, 2006, The Government Released New Jobs Figures –
75,000 Jobs Created In May. The economy has created about 1.9
million jobs over the past 12 months – and more than 5.3
million since August 2003. The unemployment rate fell to 4.6 percent
– lower than the average of the 1960s, 1970s, 1980s, and
1990s.
The Economy Remains Strong, And The Outlook Is Favorable
Revised Report Shows Fastest Real GDP Growth In Two-And-A-Half
Years. Real GDP grew at an annual rate of 5.3 percent for the
first quarter of this year. This follows our economic growth of
3.5 percent in 2005 – the fastest rate of any major industrialized
nation.
Productivity Increased At A Strong Annual Rate Of 3.7 Percent
In The First Quarter.
Real Hourly Compensation Rose At A 3.2 Percent Annual Rate In
The First Quarter.
Personal Income Increased At An Annual Rate Of 6.7 Percent In
April. Since January 2001, real after-tax income has risen by
12.9 percent, or 7.3 percent per person.
Real Consumer Spending Increased At An Annual Rate Of 5.2 Percent
In The First Quarter.
Employment Increased In 47 States Over The Past 12 Months Ending
In April. Nonfarm payroll employment increased in 41 states in
April.
Industrial Production Increased 4.7 Percent Over The Past 12
Months. Over the past 12 months, manufacturing production has
increased by 5.5 percent.
President Bush Has An Aggressive Agenda To Keep The Economy Growing
This Week, President Bush Nominated Henry Paulson As Treasury
Secretary. Paulson has an intimate knowledge of financial markets
and an ability to explain economic issues in clear terms. For
the past eight years, Paulson has served as Chairman and Chief
Executive Officer of the Goldman Sachs Group, one of the most
respected firms on Wall Street.
The President Has Expanded Tax Relief And Is Working To Make
His Tax Relief Permanent. Two weeks ago, President Bush signed
into law a bill that extends the tax cuts on dividends and capital
gains. This legislation also contains an Alternative Minimum Tax
(AMT) patch enabling millions of middle-income families to avoid
paying higher taxes in 2006.
The President’s Tax Relief Has Helped Spur Growth By Keeping
$880 Billion In The Pockets Of American Taxpayers. The Administration
reduced taxes for every American who pays income taxes, doubled
the child tax credit, reduced the marriage penalty, created investment
incentives for small businesses, and put the death tax on the
road to extinction.
Growing The Economy And Reducing The Deficit Depend On Controlling
The Spending Appetite Of The Federal Government. Every year since
the President took office, the Administration has slowed the growth
of discretionary spending that is not related to the military
or homeland security. The President's last two budgets cut discretionary
spending that was unrelated to the military or homeland security,
and we are on track to cut the deficit in half by 2009.
If The Emergency Supplemental Bill – Which The President
Has Requested To Help Fund The War On Terror And Hurricane Recovery
– Includes Non-Emergency Or Wasteful Spending Or Exceeds
The President's Set Limit Of $92.2 Billion Plus Funding To Prepare
Our Nation For A Pandemic Flu Emergency, He Will Veto It.
In The Long Run, The Biggest Challenge To Our Nation's Budgetary
Health Is Entitlement Spending On Programs Such As Social Security
And Medicare. We call on members of both parties to join us in
a bipartisan commission to address this critical issue.
The President Will Continue Working With Congress To Restrain
Spending In Other Ways, Including Passing A Line-Item Veto. A
line-item veto would allow us to cut needless spending, reduce
the budget deficit, and ensure that every taxpayer dollar is spent
wisely – or not at all.
|